Best Practices
An autoresponder can be used for much more than just a Thank You. Create an autoresponder to follow up with participants, reward them with deals or discounts, or drive them to your website or store.
Send unique referral links
If you have the Refer-a-Friend feature enabled on your Campaign, send participants their unique URL after they’ve entered by using the Refer-a-Friend URL merge field in the body of your autoresponder.
Send a coupon
Reward participants for giving you their email address by sending them a discount code to apply to their purchase.
Send a reminder to revisit the Campaign
Keep participants engaged in the Campaign by reminding them to return to it on a specified date for further action, such as voting in another round of a contest. Include links to the Campaign, your website, and social profiles.