Overview

A merge field is a placeholder for personalized or dynamic text that will be added to your email when it is sent. Merge fields will automatically populate the recipients entry content you designate to display via the merge field within the body of the email. 

Note: These fields will only display within the Available Merge Fields section of your Email Designer if you are using these fields to collect data within your form. Likewise, the content will only display if the user submits information to the field. If you plan on using a merge field in your email, you should consider making that field a required field within your form.

The merge field will look something like {{ entry.form_name }} in your Email Designer. Do not modify the merge field itself; removing punctuation or characters from the code will result in a broken merge field.

Merge Field Cheat Sheet

The following merge fields are available for most emails. You may have additional merge fields listed for email if you have added more fields to your form.

Form Name appears as: {{ entry.form_name }}
Displays the name of the form as specified in the Form Designer.

Campaign name appears as: {{ entry.tab_name }}
Displays the name of the Campaign as specified in the Campaign Builder.

Facebook Page name appears as: {{ entry.page_name }}
Displays the name of the Facebook Page where the Campaign is hosted.

Entry date appears as: {{ entry.created_at }} 
Inserts the time and date the entry was submitted.

Refer-a-Friend URL appears as: {{ entry.referral_url }} 
Inserts the entrant’s unique Refer-a-Friend URL.

Entrant’s first name appears as: {{ entry.first_name }} 
Displays entrant’s first name.

Entrant’s last name appears as: {{ entry.last_name }} 
Displays entrant’s last name.