This feature available on All Plans
A merge field is a placeholder for a personalized or dynamic text that gets populated with recipient-specific information when the email is sent. Merge fields allow you to dynamically display entry content, making your emails more engaging and personalized.
Key Notes
- Merge fields pull data from entries submitted via your form.
- Merge fields appear in the Available Merge Fields section of the Email Designer only if the field is used in your form.
- To ensure merge fields populate correctly, consider making the corresponding form fields required.
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Do Not Modify Code: Merge fields look like
{{ entry.field_name }}. Altering or removing punctuation/characters will break the merge field.
Merge Field Cheat Sheet
Here are the most commonly available merge fields and what they display:
General Merge Fields
| Merge Field | Displays |
|---|---|
{{ entry.form_name }} |
The name of the form, as specified in the Form Designer. |
{{ entry.tab_name }} |
The name of the campaign, as specified in the Campaign Builder. |
{{ entry.page_name }} |
The name of the Facebook Page where the campaign is hosted. |
{{ entry.created_at }} |
The time and date when the entry was submitted. |
{{ entry.referral_url }} |
The entrant’s unique Refer-a-Friend URL. |
Entrant-Specific Merge Fields
| Merge Field | Displays |
|---|---|
{{ entry.first_name }} |
The entrant’s first name, as submitted in the form. |
{{ entry.last_name }} |
The entrant’s last name, as submitted in the form. |
Best Practices
-
Ensure Data Collection:
- Use corresponding form fields for each merge field you plan to include in your email.
- Make these fields required to guarantee data collection.
-
Test Emails:
- Send a test email to verify that merge fields populate correctly.
- If any data is missing, ensure that entries for the chosen list include the relevant fields.
-
Check for Additional Fields:
- If you’ve added custom fields to your form, those fields will also be available as merge fields in the Email Designer.