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Analytics

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Justin Heeren
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Contents

Getting There
Reading Analytics
Alternative Tracking Methods

Overview

Analytics are detailed reports of the performance of campaigns and the widgets on campaigns. Analytics track Views, Entries, Shares, and more. All analytics data can be exported as a PDF.

Note: ShortStack Analytics are only available on the Agency Plan or higher.

Getting There

From the Dashboard or the Campaign Manager, click on the pie chart icon to the right of the name of the campaign for which you want to view analytics. The analytics for that campaign will then appear in a popup window.

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If you'd like the analytics to display in a new tab instead of the popup, click the New Tab icon in the bottom-left corner of the popup.

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Reading Analytics

Setting a Date Range

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The top-left of the popup will show the date range of the analytics that are being displayed. Clicking on the Day link will show you the other date range options that are available.

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If you click the Select Date Range option under the Custom category in the dropdown, a couple of fields will appear that allow you to select exactly the date range you'd like to view.

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Enter the Start Date and the End Date of the date range you want to select, and then choose whether you want the analytics to show by Hour, Day, Week, or Month. Once it's all set, click the blue Apply button.

Scoreboard

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The Scoreboard spans the top of the Analytics popup, and shows a snapshot of the campaign's numbers: Campaign Views, Unique Views, Entries, and Email Opens.

Navigation Menu

There are five tabs below the Scoreboard: Traffic, Entries, Sharing, Autoresponder, and Clicks. These buttons control the information displayed in the graphs, charts, and maps below.

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  • Traffic displays data on the views the campaign received. Collected data includes:

    • Views (Overall) - Total number of views
    • Views by Device - Desktop, mobile or tablet.
    • Traffic Sources - Where your campaign visitors came from on the web.
    • Views by Environment - Web, Facebook, or embedded.
    • Views by Country 
    • Views by Platform - Mac, Windows, Linux, iOS, Android, or other.
    • An interactive map showing where your views are coming from
  • Entries displays information on how many entries you received and the devices used to submit those entries (Desktop, Mobile or Tablet).
  • Sharing displays the number of times entrants have shared the campaign, and to which social media platforms your campaign was shared (by Manual Link, Facebook, Twitter, Pinterest, or LinkedIn).
  • Autoresponder details how many autoresponder emails have been sent by your campaign, how many times those emails were opened, and how many clicks were achieved in the emails.
  • Clicks lays out how many times things in your campaign were clicked; including which links were clicked on. 

 

Exporting Analytics

All Analytics data can be exported as a PDF. Find and click on the blue Export as PDF button in the bottom-right corner. The download process will begin automatically.

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Alternative Tracking Methods

Campaign Insights

If you Custom Published your campaign on Facebook, you can access Facebook’s Insights by selecting your campaign in the developer app and clicking the Insights link. For administrators on Pages with more than 30 Likes, Insights includes feedback for stream stories, referral traffic to your campaign, a breakdown of what user actions contribute to active user count, demographics of authorized users and active users, and the number of times permissions are prompted and granted.

Click Tracking

You can use Bit.ly to track clicks. We provide a Shorten URL tool in the Image and Link Widgets to transform URLs into shortened, trackable Bit.ly links. Access your Bit.ly stats one of the following ways:

  • Add a plus sign “+” to the end of your Bit.ly link.

  • Edit the Links Widget and click the bar graph icon.

Google Analytics Widget

The Google Analytics Widget makes it easy to integrate Google Analytics tracking with your campaign. 

Google Analytics Tracking

You can add the Advanced Google Analytics Tracking Code Snippet from our Code Widget’s Public Library to include event tracking. This does everything the Google Analytics Widget does, plus event tracking. Here’s how to set it up:

  1. Add a Code Widget to your campaign.
  2. When configuring the Code Widget, click the Library tab, click Advanced Google Analytics Tracking, and then click Add to Content in the upper-right corner.
  3. Edit the settings to include the Google Analytics UA code as shown in the setup instructions.

Note: Do not use this Code Snippet if you have the Google Analytics Widget on your campaign. This is meant to be used instead of the widget.

If you want to get really fancy, you can code your own event tracking in a Code Widget as described here.

 

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