Analytics

Contents

Getting There
Reading Analytics
Alternative Tracking Methods

Overview

Analytics are detailed reports of the performance of campaigns and the widgets on campaigns. Analytics track Views, Entries, Shares, and more. All analytics data can be exported as a PDF.

Getting There

From the Campaign Manager, click on the pie chart icon in the column at the right.

Reading Analytics

Setting a Date Range

Click the calendar icon at the top-right of the Analytics page to select a range of data to view. There are pre-defined date ranges to choose from, and fields to enter a custom date range. Once you set a date range, all data on the page will refresh to display the data from the selected time period. 

Scoreboard

The Scoreboard spans the top of the Analytics page, and shows a snapshot of the campaign's numbers: Views, Unique Views, Entries, and Shares.

Traffic, Engagement, and View All

There are three buttons below the Scoreboard: Traffic, Engagement, and View All. These buttons control the information displayed in the graphs, charts, and maps below. Traffic displays data on the views the campaign received, Engagement displays information on how visitors interacted with the campaign, and View All shows both. 

ShortStack collects the following campaign data: 

• Views: The total number of views, including views from people who have accessed the campaign multiple times. 
  
  
• Unique Views: The total number of views, excluding views from people who have accessed the campaign multiple times. 
  
  
• Entries: The number of entries received. 
  
  
• Shares: The total number of shares. 
  
  
• Interactions: The number of clicks in the widgets on your campaign(s). This number excludes form submission, since those are reported in Entries. 
  
  
• Views by Environment: The location of the campaign when viewed, whether on the web, embedded, or on Facebook.
  
  
• Views by Device: The device the visitor used, whether desktop, mobile, or tablet. 
  
  
• Views by Platform: The platform the visitor used. We collect Windows, Mac, iOS, Android, and Linux data. All other platforms are listed as "other."
  
  
• Shares by Platform: The platform to which the visitor shared the campaign; whether Facebook, Twitter, Pinterest, Google+, LinkedIn, or Manual.
  
  
• Views by Country: The total number of views coming from each country.
  
  
• Traffic Sources: The domains that linked the visitor to the campaign. Traffic coming from none consists of all the visitors who typed out the address, had the URL bookmarked, or came from a secure site.

Exporting Analytics

All Analytics data can be exported as a PDF. Find and click on the Export as PDF link to the right of the the Traffic, Engagement, and View All buttons. The download process will begin automatically.

Alternative Tracking Methods

Campaign Insights

If you Custom Published your campaign on Facebook, you can access Facebook’s Insights by selecting your campaign in the developer app and clicking the Insights link. For administrators on Pages with more than 30 Likes, Insights includes feedback for stream stories, referral traffic to your campaign, a breakdown of what user actions contribute to active user count, demographics of authorized users and active users, and the number of times permissions are prompted and granted.

Click Tracking

Use Bit.ly to track clicks. We provide a Shorten URL tool in the Image and Link Widgets to transform URLs into shortened, trackable Bit.ly links. Access your Bit.ly stats one of the following ways:

• Add a plus sign “+” to the end of your Bit.ly link.
  
  
• Edit the Image Widget, mouse over the hotspot, and click the bar graph icon.
  
  
• Edit the Links Widget and click the bar graph icon.

Google Analytics Widget

The Google Analytics Widget makes it easy to integrate Google Analytics tracking with your campaign. 

Google Analytics Tracking

You can add the Advanced Google Analytics Tracking Code Snippet from our Code Widget’s Public Library to include event tracking. This does everything the Google Analytics Widget does, plus event tracking. Here’s how to set it up:

1. Add a Code Widget to your campaign.
   
   
2. When configuring the Code Widget, click the Library tab, click Advanced Google Analytics Tracking, and then click Add to Content in the upper-right corner.
   
   
3. Edit the settings to include the Google Analytics UA code as shown in the setup instructions.

Note: Do not use this Code Snippet if you have the Google Analytics Widget on your campaign. This is meant to be used instead of the widget.

If you want to get really fancy, you can code your own event tracking in a Code Widget as described here.