ShortStack offers templates that make it easy to create beautiful Campaigns you can use to engage with people and collect leads. In this Quick Start Guide we’ll take you through the 11 steps it takes to set up a basic photo vote contest (our most popular type of Campaign). It should take you about 15 minutes.
When you’re ready to build Campaigns with more advanced features, we’ve got the resources to help listed on the last page of this document.
Ready? Let’s get started!
Building the Contest
Log in to your ShortStack account and select "Campaigns" from the menu at the top of the page. Click the orange "New" button. When asked "How would you like to start?", click the "Start with Template" button.
Choose the "Photo Vote Contest" template.
Choose "Use this Template."
Add your own header image. Hover over the default image and click on the pencil icon in the upper left-hand corner. Select your own image. Save and exit.
Edit the rules of your contest. Click on the Edit Widgets Panel (if it’s not already open) and hover over the widget labeled OFFICIAL RULES. Click on the pencil icon. Write your contest rules (you can use our Rules Template as a guide). Save and exit.
Hover over the next widget where you see "Win a Prize." Click on the pencil icon in the upper left-hand corner. Edit the text to reflect the details you want people to know about your contest. Save and exit.
To customize the message your users see when they click on one of your Campaign's social media icons, click the Share Widget's pencil icon located in the Edit Widgets Panel. A pop-up box will appear. In the "Platforms" tab, select the social icons you want to be displayed on your Campaign. Next, in the "Setup" tab, fill in the "Default Title" and "Default Description" entry fields, and upload a default image.
The template is already set up with the Share Widget connected to your entry form. This automatically pops up a share prompt when a user submits the form. To edit these settings, open the Form Widget dialog. The sharing setup for the Form Widget is in the main "Setup" tab.
To edit your entry form – the form your Campaign entrants will see after they vote – click on the gray pencil icon next to the form name in the Form Widget labeled "Sweepstakes Popup." In the Form Designer, edit your form to include the information fields you want to collect from your Campaign users.
To reward your Campaign users for sharing their information with you, use ShortStack’s Points Per Field Feature to assign a point value to each field of your form. Hover over a field in the form preview and click the pencil icon to edit the field. Find the "Extra Points" section and then enter a number in the "Extra Point Value" field. When you’re happy with your form, click "Save Form" to be directed back to the Campaign Builder.
Note: It’s a best practice to only ask for a few key pieces of information, like name and email address because the more fields you require, the higher your Campaign’s abandon rate will be.
Test your Campaign. Find the Preview Controls Panel. Click the "Test Mode" icon to the "On" position. This will allow you to interect with your Campaign as your audience will. Click the "Live Entry Mode" toggle to the "Off" position before you do a test submission. If you plan to test more than one, click the "Entry Restrictions" icon to the "Off" position. Fill out the form, select a test photo, select the "I have read" checkbox and click "Submit."
Note: You may need to refresh the page in order to see your test entry.
The Photo Vote Contest template will open in ShortStack’s Campaign Builder. In the INSTRUCTIONS widget you’ll see details for the default features included in your Campaign. You can delete the entire widget now by hovering over it in the preview area and then clicking on the trash can icon in the upper right-hand corner. Of course, if you want to learn more about how to use these features, go for it!
Note: The Add Widgets Panel may be open by default in Campaign Builder but can be closed by clicking the gray x in the upper right-hand corner.
Yippee, you’re done! It’s time to publish your Campaign! Click on the big orange "Publish Campaign" button in the middle above your ruler. Make sure to copy the Campaign URL to promote your Campaign.
If you would like to publish to Facebook or further customize, you may do so by clicking the options below your link.
And there you have it - a ShortStack Photo Vote Contest Campaign in 11 easy steps!