This glossary of terms aims to provide a quick definition of words and phrases related to the ShortStack platform. However, some items are common across the web, or have multiple uses. In these cases, the definition provided is for the item as it relates to ShortStack, and may not be accurate for applications outside of ShortStack.
Action gate: a barrier that hides a campaign — or part of a campaign — from a visitor, until he or she submits an entry into a form, casts a vote, or performs some other task.
Analytics: sometimes called Advanced Analytics; ShortStack tracks data on every campaign's performance, and displays that data as a collection of charts and graphs showing views, entries, and shares; views by country; views by platform; and more.
Approve via Email: when enabled, this feature sends Form entry notifications to the email address of your choice. The email is without any ShortStack branding, and includes all data the entrant submitted, along with an approval link so that clients can approve entries themselves.
Blacklisted referring domains: a tool that attempts to block traffic from any website you specify. Use this feature if you are experiencing a high volume of fraudulent votes in a voting competition.
Builder: also called the Campaign Builder; where you design, customize, and publish campaigns.
Builder View: a setting in the Preview Control Panel that allows you to see all widgets, regardless of visibility settings.
Campaign: a page you create with ShortStack. Campaigns can be published to either the web or to Facebook.
Campaigns: also called the Campaign Manager; where you can view Analytics, grant others permission to your campaigns, delete campaigns, and more.
Code Snippet: a small block of reusable code that is stored in your Code Library.
Container: a widget that houses other widgets. There are three types: the standard Container Widget, Two-Column Widget, and Three-Column Widget. The benefit of all three is that you are able to place other widgets inside Containers, and all settings you apply to the Container are applied to the widgets inside it. Additionally, the Two- and Three-Column Widgets allow you to create columns on a Campaign by simply clicking and dragging a widget into a column.
Contest: another term for a giveaway, promotion, or sweepstakes.
CRM: an acronym standing for Customer Relationship Management. CRM platforms typically feature sales, marketing, and support management all in one. With ShortStack's Form integrations, you can automatically post the Form entries you receive into subscriber lists on one of several supported CRM platforms.
CSS: an acronym standing for Cascading Style Sheets; the markup language used to alter the look and format of a webpage.
Database: the file that stores a form's entries. Every form you create has an associated database. To access your databases, visit Forms/Entries.
Desktop Only: a widget visibility setting. Widgets set to Desktop Only are visible on desktop and laptop computers, and not visible on mobile phones or tablets.
Domain: when customizing your campaign's URL, the domain refers to both the top level and second level domain name of the URL, e.g.: a.pgtb.me/xxxxx. Depending on your plan, there are up to five domains you can choose from.
Embed Code: code that uses iFrames to place a campaign in a page on your website or blog.
Engagement: interaction from your online community that includes Liking/Following, commenting, messaging, asking and answering questions, sharing, referring, entering contests, voting, and more.
Entries: another term for leads or submissions; the data a visitor submits into a form is one entry. Entries are stored in a database in Forms/Entries.
Entry Restrictions: options in the Log in with Facebook and Email Address fields of the Form Designer that allow you to control how many times and/or how often a person may enter.
Essay contest: a contest that includes the Textarea field so that entrants can submit blocks of text as a part of their entries. Examples include "tell your story" and "share your recipe" contests.
Extra Point Value: the point value you assign to a form field. By default, an entry as a whole counts as one point. You can incentivize individual fields by assigning them additional point values, which increases the entrant's chances of winning.
Facebook App: a campaign that is published to a Facebook Page.
Facebook Interactions: when publishing, use this feature to brand the app name and icons, which appear in a number of places on Facebook, including the Permissions Prompt.
Fan Allowance: the total number of Facebook Fans of all the Pages you have ShortStack campaigns published to. Fan Allowance varies by plan. For example, say you want to publish campaigns to five different Facebook Pages, each with 10,000 Fans. The total Fan Count would be 50,000, and you would need to sign up for the Business Plan.
Fans: the people who have clicked the "Like" button on your Facebook Page.
Field: also called a Form Field; a component of a form that solicits a bit of information or data from the entrant. Fields range from basic (name, email address, and age) to advanced (e.g., checkbox, drop-down menu, radio button) and can be customized to collect a range of data.
Form: the fields a person must fill out in order to enter a contest are collectively called a form.
Form Designer: where you design a form by adding, ordering, and customizing fields.
Forms/Entries: the Forms/Entries Manager; where you create forms, manage form integrations, grant permission, and delete forms.
Giveaway: another term for a contest, promotion, or sweepstakes.
Hotspot: a clickable area inside an image that links to a widget or URL.
iframe: code that displays a webpage inside another webpage.
Import from Timeline: also called the Facebook Importer or Timeline Importer; a tool that imports Likes and Comments from a Status Update on your Facebook Page into a database.
Integration: a connection to another web platform. Integrations exist in widgets, form integrations, form fields, and image upload and design.
Leads: another term for entries or submissions; the data a visitor submits into a form is one lead. Leads are stored in a database in Forms/Entries.
Likes: the people who have clicked the "Like" button on your Facebook Page.
Live Entry Mode: a setting in the Preview Control Panel. Turn Live Entry Mode on to have entries you submit from the Campaign Builder stored with entries from visitors to a published campaign, and visible in the Voting Widget.
Media: also called the Media Manager; where you upload and manage image, code, and PDF files.
Mobile Only: a widget visibility setting. Widgets set to Mobile Only are visible on mobile phones and tablets, and not visible on desktop and laptop computers.
Mobile optimization: the term for a campaign's ability to scale to fit any desktop or mobile device.
Multi-round voting contest: a voting competition that pares entries down based on number of votes. ShortStack supports up to three rounds of voting. After the first round, you choose how many of the top vote-getters proceed to the second round, and then, if you choose, the third.
Open Graph: shortened form of Open Graph Protocol; which lets you add elements like images and titles to a page when it's shared to a social network.
Open Graph Meta Tags: a set of Facebook rules that allows for elements like images and titles to accompany URLs shared in Status Updates.
Office War 2016: Jess/Ashley/Justin's office is clearly superior to Adam/Brent's office. CLEARLY. SUPERIOR.
Panel: a group of controls in the Campaign Builder. Panels include Add Widgets, Edit Widgets, Theme Selector, Preview Control, and Manage Publications.
Permission: access that you grant to other ShortStack users, or that they grant to you, so that you can collaborate on campaigns, share templates, and more.
Permissions Prompt: a Facebook dialog that warns a user when the application is requesting his or her personal profile information. There are only two instances in which a ShortStack Campaign will serve the end user a Permissions Prompt: when he or she clicks the Log in with Facebook field on a Form or votes in a restricted contest. We do this in order to obtain their personal profiles's unique user ID number to prevent that account from entering or voting in the future, should your contest rules prohibit multiple entries/votes.
Photo Contest: a contest that includes the photo field so that entrants can submit photos.
Promotion: another term for a contest, giveaway, or sweepstakes.
Publish: sometimes called installing; publishing makes campaigns live, either on the web or on Facebook.
Publish Changes: a button that appears at the top of the Campaign Builder that appears any time you have changes to a published campaign. The changes you made will not be reflected on the live campaign until you click the Publish Changes button.
QR Code: an abbreviation of Quick Response Code; a type of barcode arranged in a square grid. ShortStack generates a QR Code for each published campaign that, when scanned with a mobile device, opens the campaign in the device's web browser.
Refer-a-Friend: a type of contest that rewards entrants for sharing. With Refer-a-Friend enabled, entrants receive a unique URL they can share wherever they'd like. When their friends, followers, or visitors click on the unique URL to visit the campaign and submit their own entry, they earn bonus points for the original entrant.
SaaS: an acronym standing for Software as a Service; software that is hosted by the vendor for distribution and use online; it is not installed to the user's computer.
Share: the action a visitor takes to let his or her friends, followers, or visitors know about your campaign.
Subdomain: when customizing your campaign's URL, the subdomain refers the part of the domain name that you can customize, e.g.: a.pgtb.me/xxxxx.
Submissions: another term for entries or leads; the data a visitor submits into a Form is one submission. Submissions are stored in a database in Forms/Entries.
Sweepstakes: another term for a contest, giveaway, or promotion.
Tag: a method of organizing content for easy access later. Tagging is available throughout ShortStack for content including campaigns, media, forms, and more. It is commonly used to separate one client's content from another's.
Teams: also called ShortStack for Teams; ShortStack's collaboration feature that allows you to work with coworkers, employees, or even clients to create and manage campaigns and other assets.
Template: a pre-designed campaign with widgets and some settings already in place. Aside from your customization and branding, most Templates usually require minimal work, making them a great way for new users to get a campaign up-and-running quickly.
Template Gallery: all the Templates you have access to; this includes the over 70 ShortStack-designed templates, and any templates you have created from campaigns you've built.
Templates: also called My Templates or the Templates Manager; where you manage the Templates you created from campaigns, and any custom themes and code snippets you have saved.
Test Mode: a visibility setting in the Preview Control Panel. Turn Test Mode on to interact with the campaign the way a visitor would.
Theme: a pre-designed collection of CSS rules that, when applied, changes a campaign's colors, fonts, background, and more.
Timeline contest: a contest that's run on a Facebook Page's Timeline in a Status Update, usually by asking entrants to Like or Comment on the Status Update.
Video Contest: a contest that includes the video URL field so that entrants can submit videos.
Visibility Settings: the settings that control to whom, when, and on what device widgets are visible.
Vote-only: a contest in which participants vote, but do not submit any of their own entries.
Voting Competition: a contest in which participants submit their own entries and vote on their favorite peer-submitted entries.
Webhook: a method of sending form data to a specified URL each time a database receives a new entry. Webhooks can be used, for example, to send entries to your own server to store in your own database, or they can be used to integrate with a third-party service.
White label: on some plans, ShortStack branding is removed from published campaigns, making them "white-labeled." This means that agencies and freelance designers can use ShortStack to build campaigns for clients without the client knowing the agency or designer used ShortStack.
Widget: a bit of code that adds a limited function to a webpage. ShortStack has over 30 widgets, each with a specific purpose. For example, the Gallery Widget displays multiple images and the RSS Widget displays a blog feed.
WYSIWYG: an acronym standing for What You See Is What You Get. Text editors like the one in ShortStack's Rich Text Widget that show changes to font, formatting, etc. in real time are commonly referred to as WYSIWYG editors.