Getting There
To access the Analytics Overview, you will need to start in the Analytics Manager.
- From the Home Page, click the Manage drop-down at the top and select Analytics
- Use the Filtering section to select the specific campaign you wish to view.
- Adjust the date range to display data for your desired timeframe.
Visitors
This metric shows the number of unique visitors to your campaign, based on a unique fingerprint (IP address and browser). You'll also see the total number of new and returning visitors.
Sessions
The Sessions box displays the total number of page views based on your selected filters. It also includes the average number of sessions per day.
Entries
You can view how many total entries you have, in addition to how many unique entries and emails. This is useful when you allow multiple entries for the campaign.
Conversions
The conversion rate is calculated by dividing the number of entries by the number of unique visitors. The result is displayed as a percentage.
Clicks
This section shows the total number of clicks made within the campaign. This includes clicks on hyperlinks and buttons that direct visitors to external sources.
Shares In and Shares Out
Shares In refers to the number of visitors who landed on the campaign page via a shared URL. This includes links shared through refer-a-friend actions, the Share Widget, or individual entries.
Shares Out tracks how often visitors shared the campaign on third-party platforms.
A pie chart displays the sources of Shares In and Shares Out, such as social media channels.
Graph Options
Click the hamburger icon (≡) on the graph to:
- View the graph in full screen
- Print the chart
- Download the data as a CSV file
Campaign Summary
A graph is displayed with the following metrics:
- Sessions
- Entries
- Unique Visitors
The graph plots the total number on the y-axis and dates on the x-axis. Use this to identify trends, such as which days received the most entries or whether spikes are linked to external marketing campaigns or viral posts.
Daily Overview
Below the Campaign Summary graph, a daily table displays:
- Sessions
- Entries
- Unique Visitors
If the date filter is 24 hours or less, the hour timestamps will be present.
Exporting Data
To export your campaign data:
- Click the Actions drop-down at the top right.
- Select Export PDF.
- A PDF will open, then choose the file name and save location.