Getting There
To access Shares data, you must start in the Analytics Manager.
- From the Home Page, click the Manage drop-down at the top and select Analytics.
- Use the Filtering section to select the specific campaign you wish to view.
- Adjust the date range to display data for your desired timeframe.
- Click on the Shares tab.
Data Boxes
The Shares tab provides the following sharing-related metrics:
- Shares: Total number of shares, regardless of duplication.
- Unique Shares: Shares attributed to a unique fingerprint (IP + browser).
- Share Rate: Percentage of visitors who shared. Formula: (Total shares ÷ Total views) × 100
- Unique Shares %: The portion of total shares that were unique. Formula: (Unique shares ÷ Total shares) × 100
Charts & Graphs
Underneath the main metrics, you will find a graph and a chart: Shares Summary and Shares by Platform, respectively.
Shares Summary: This line graph displays the number of shares and the number of unique shares presented on each day.
You can toggle data series by clicking on the labels. Click again to re-enable them.
Shares by Platform: This pie chart illustrates the number of shares received from each social media platform.
Graph Options
Click the hamburger icon (≡) on the graph to:
- View the graph in full screen
- Print the chart
- Download the data as a CSV file
Exporting Data
To export your campaign data:
- Click the Actions drop-down at the top right.
- Select Export PDF.
- A PDF will open, then choose the file name and save location.