The Tracking Widget provides an easy way to set up event tracking/analytics for your campaign using Google Analytics or the Facebook Pixel.
To add one of these widgets to your campaign, click the Tracking Widget icon in the Add Widgets Panel, or click and drag the icon into your preview area.
Note: Tracking Widgets are never visible in your live campaign, so feel free to place them wherever works best for the organization of your campaign.
The widget settings popup is where you'll make any needed changes to your Tracking Widget. To change the widget name, click on the pencil icon in the top-left (next to the name) then type your new name.
You will also see the CSS ID (starting with a #) of your new widget listed in the top-right corner of the popup.
You'll want to move through each item in the menu on the left side to make sure you've completely customized the Tracking Widget in the way you'd like. You can navigate through these sections using the Back and Next buttons at the bottom.
When you're finished making changes to your widget, click the blue Save and Exit button.
In the Platform section, you'll choose which tracking platform you'd like to use. Click on the link to choose between Google Analytics or the Facebook Pixel.
Depending on which platform you've selected, you'll add different information into the Setup section. If you chose Google, you'll be prompted to add the Google Analytics UA code using the field provided.
If you've chosen Facebook, you'll instead be prompted to add the Facebook Pixel ID.
Further configure your trackers in the Events section. Currently, the Tracking Widget is only able to track two types of events: Page Views and Form submissions - with more events to be added in the future. Click the checkbox next to the event type to activate tracking on that specific event.
To change the label for Form submissions (Page Views will always have the label of Page View by default), click on the link under the Label column.
For Google, you'll be able to type any label you'd like into the field that appears.
For Facebook, you'll see a dropdown that appears with the preset label options "Lead" or "CompleteRegistration".
Visibility works slightly differently for Tracking Widgets. Since they are invisible on live campaigns by default, the options are to have the widget normal (active) or inactive. If you set a date or country-specific settings, those settings will determine when/where the Tracking Widget is active. More information about these settings can be found in the Widget Visibility help doc.