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Using eTokens

These features available on All Plans

Overview

In certain scenarios, you may need to restrict access to a specific campaign. Whether you're aiming to create exclusivity by offering a campaign solely to fans or facilitating entry judging for external judges, eTokens (also known as "Entry Tokens") provide an effective solution.

Understanding the Process

Typically, utilizing eTokens involves two separate campaigns:

  1. Issuing the eToken:

    • Create a campaign with a form that participants can fill out and submit.
    • Upon submission, an autoresponder email sends the eToken link to the participant.

  2. Restricting Access:

    • Develop a second campaign containing Action Widgets that interact with users accessing the campaign via their eToken link.
    • These Action Widgets can display exclusive sections of your campaign to verified eToken users and/or limit the eToken link's usage to once, discouraging sharing.

This guide walks you through the entire process using example campaigns.

Campaign 1: Issuing an eToken

Every entry submitted through a form is automatically assigned an eToken, integral to referral and share features. To leverage the eToken:

  1. Build Your Campaign:

    • Use the Campaign Builder to create your campaign.
    • For instance, offer exclusive access to an upcoming giveaway for those who provide their email addresses.

  2. Add an Autoresponder Email:

  3. Insert the eToken Merge Field:

    • Manually add the merge field {{entry.e_token}} into the autoresponder's content, as it's not available among the preset merge field buttons.

  4. Create a Hyperlink for the eToken:

    • By default, the eToken appears as a string of letters and numbers.

    • To make it a clickable link, click the source code icon in the content editor and use the following HTML:

      html
      <a href="https://your-second-campaign-url?e_token={{entry.e_token}}">Click here to visit the exclusive giveaway!</a>

    • Replace https://your-second-campaign-url with the URL of your second campaign.

    • Ensure the text between the <a> tags reflects your desired link text.

  5. Finalize and Publish:

    • Complete the email setup and activate it.
    • Publish your campaign to make it live.

Now, entrants will receive an email with their unique eToken link upon form submission.

Campaign 2: Restricting Access

To control access in the second campaign:

  1. Organize Widgets:

    • If using a template, group all widgets/containers into a single Container Widget.
    • Label this container appropriately (e.g., "eToken") for organization.
    • Set the container's visibility to "Starts Hidden."

  2. Display Content to eToken Users:

    • Add an Action Widget to show the container only to visitors with a validated eToken link.
    • Create a second container for visitors without an eToken link, containing a message or alternative content.

  3. Configure the Action Widget:

    • Add a trigger:
      • Click "Add Trigger" in the Action Widget settings.
      • Select "Advanced" and choose "An eToken is validated against a list."
      • Specify the list connected to the form from the first campaign or leave it as "Any List."
    • Add actions:
      • Hide the container meant for non-eToken visitors.
      • Show the "eToken" container for validated eToken users.

  4. Test the Campaign:

    • Access the campaign without an eToken link to see the non-eToken content.
    • Use a test eToken link to verify that the exclusive content displays correctly.

Preventing Multiple Uses of the Same eToken

To discourage sharing of eToken links:

  1. Add Another Action Widget:

    • Configure a trigger:
      • Choose "The current eToken is validated by another session."
    • Set actions:
      • Hide the exclusive content container.
      • Show a message indicating the eToken link has been used elsewhere.

  2. Test the Functionality:

    • Open the campaign using an eToken link in one browser.
    • Attempt to access the same link in another browser or incognito mode.
    • Confirm that the first session is invalidated, and the appropriate message or content is displayed.

By following these steps, you can effectively manage access to your campaigns using eTokens, ensuring exclusivity and preventing unauthorized sharing.

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