Before Publishing Your Campaign Checklist

Overview

You've built your first campaign! Before hitting that publish button, let's review a few commonly overlooked settings to ensure your campaign launches smoothly. 

Campaign Settings

At the top of the Campaign Builder, click the gear icon to open your Campaign Settings. Here, you’ll find options for HTML, sharing, and security. Review the following settings and confirm they’re configured according to your campaign’s needs:

Learn more about Campaign Settings. 

General

The checkboxes are clickable and will reset when the page refreshes. 

Default Time Zone – Set the campaign’s time zone. Best practice: Choose the time zone where most of your audience is located. 
(Optional) Additional Subdomains – If you’ve published to a custom domain, you can add extra subdomains (e.g., www) for your custom domain. Be sure to create a CNAME record in your DNS. 
Bookmark/Favicon Image (32px x 32px) – Upload a small image that appears on the browser tab and when your campaign is bookmarked. 
Page Title – Set the campaign’s browser tab title, default bookmark name, and search engine result title. 
Page Language – Select the campaign’s display language from the dropdown menu (the default is English). 
Allow Crawlers to Index My Campaign – Choose whether you want your campaign to appear in search engine results. 
Sharing Defaults – Customize the title, description, and image that appear when users share your campaign link.

Security

Cloudflare Turnstile Mode (Pro Plan and higher) – Prevent bots from submitting entries to your campaign.

Referrer Blacklist – Block users from accessing your campaign through specific domains (for example, giveaway aggregation sites).

Embedding Whitelist – Allow embedding only on approved domains.

Analytics

Available on the Pro Plan

Enable Advanced Analytics – Turning this on improves tracking accuracy. Learn more about Enabling Advanced Analytics.

Widget Visibility

To automate your campaign’s flow, you can set specific start and stop times for individual widgets. This ensures that visitors see the right content at the right time.

When using widget visibility, remember to:

• Use container widgets whenever possible and control their visibility instead of setting visibility for each widget individually. This reduces redundancy and simplifies management.
• Double-check your start and stop times to make sure the year and AM/PM settings are correct.

Learn more about Widget Visibility. 

Testing Your Campaign

The final step before publishing is to test your campaign thoroughly. Make sure every feature functions as expected and all user paths work properly. To test your campaign before publishing:

1. Click on the Preview button at the top of the Campaign Builder. 
2. Click on the Live Entries button to switch to "Test Entries". These entries will not be visible in the Entries Manager and do not count towards entry limits. 

Use this checklist to verify that everything is ready for launch:

All Buttons and Links – Confirm every button and hyperlink leads to the correct destination. 
Win/Lose Scenarios – Test all possible outcomes to ensure they display correctly. 
Visibility Settings – Verify time-based, hidden, pop-up, and country-specific visibility are working as intended. 
Form Submission – Submit test entries to confirm data collection is functioning properly. 
Voting/Entry Display Features – Verify that voting systems, entry displays, and randomizers are functioning correctly.

Entry/Voting Restrictions – Verify that the form entry and voting restrictions are in place to prevent bots. 

Learn more about Testing Your Campaign.

Instant Win Settings (Optional)

If you enabled Instant Win in your form, be sure to check the following settings. Additionally, after testing, do not forget to reset your prizes so all of your prizes are up for grabs by entrants! 

Verify Instant Win Time Distribution – Check the Instant Win settings to ensure that your instant win is set to distribute from specific days and times. 

Learn more about resetting Instant Win settings.